Sales Team

charlie-muldaurCharlie Muldaur

Senior Account Executive

Role: Charlie brought 20 years of restaurant management experience (front and back of house) with him when he joined the CBS team. He is responsible for sales and relationships in the Orange County area and also maintains multi-unit accounts with stores that span the U.S.

Hometown: New Jersey

Personal: Something not many people know is that Charlie was also a professional skydiver prior to joining the CBS team. His current thrill is golf.

“Having spent a significant amount of time in the restaurant business and worked with various POS vendors, I feel CBS can deliver the strongest management solutions. Being in a position to provide superior technology, coupled with the ability to consult on a high level, means we are able to continually supply long term value to our customers.”
Michael Block

calvin-gravesCalvin Graves

Project Manager

Role: Calvin has more than twenty years experience in the hotel and restaurant industries, the last five years with CBS. Calvin has had a role in the opening of thirteen corporate concepts. His knowledge runs the gamut from construction to the setup of POS, site reporting, enterprise reporting, and menu management. He has even put in time as a unit operator.

Hometown: Houston, TX

Personal: Calvin’s goal is to become a Master Woodworker; He currently creates wood masterpieces including cabinetry, coffee tables, hutches, armoires and decorative sculptures. To date he has produced and sold more than fifty pieces.

“I believe if you take care of the client, you can do no wrong. Always thinking in the best interest of the client is in my DNA. Wherever you go, there you are.”

brent-george-picBrent George

Account Executive

Role: Brent has over 10 years in the restaurant industry; connecting restauranteurs with solutions that will keep the flow of hospitality operations running smoothly. Prior to his sales experience, he was in the trenches at both ends of the restaurant. His role at CBS is to identify potential clients, help them create an ideal for their business, and provide the tools to make that ideal their reality.

CBS phone

Phone Extension 232

Eddie Ayala

Role: Eddie has extensive background in Enterprise-level sales and has built a career around helping restaurants improve business practices, increase revenue, and decrease costs.

CBS phone

Phone Extension 307

Account Management Team

anthony-gartungAnthony Gartung

Sales Account Manager

Role: Anthony’s focus is on customer satisfaction. His role is to understand and clearly represent our customer needs to all departments within CBS in order to facilitate the best possible solution for each customer. Anthony’s first two years at CBS were with the Support Center so he has a deep understanding of front line support.

Hometown: Riverside, CA

Personal: Anthony is our very own Blues Brother! He’s a huge fan of the Blues and spends much of his personal time playing guitar and listening to Blues greats of the 40’s, 50’s and 60’s.

“I may not have the answer but I will find it. I may not have the time but I will make it.”
Michael Block

phonePhone
Extension 254

allieAllie Haskell

Sales Account Manager

Role: Allie joined the CBS team in 2011, starting as a level one support technician. Since then, her willingness to help others, her multi-tasking skills and her superb abilities to create a strong foundation of a relationship is what makes Allie stand out. This is not just reflected with her fellow teammates, but with all of our customers as well. Allie has demonstrated the true characteristics of what it takes to be an Account Manager.

Hometown: Mission Viejo, CA

Personal: Allie is very creative and spends much of her spare time printing and crafting. She has even sold some of her craftwork to enthusiasts across the country. Allie also enjoys playing soccer.

phonePhone
Extension 274


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News & Events

  • AfterWords Partners with Custom Business Solutions to Officially Debut New Customer Engagement Software at National Restaurant Association Show (National Restaurant Association, Chicago – Booth #6067) May 18, 2017 – AfterWords announced today that it is partnering with Custom Business Solutions to officially debut its new Intelligent Customer Engagement software at the upcoming National Restaurant Association show in Chicago. AfterWords helps service driven companies gain a complete picture of their customers’ perceptions through multi-dimensional surveys that track transactions, loyalty, and the guest experience. The new software leverages data to improve the customer experience, increase sales, and profitability. In partnering with Custom Business Solutions, developers of the hospitality industry’s first omni-channel, cloud-based point of sale system, NorthStar, show attendees will be able to see AfterWords working in real-time on a point of sale system. Using relevant and specific questions about the customer experience, AfterWords produces perception and loyalty indexes to deliver actionable data to operators. Built into the system are a variety of customer recovery tools to enable managers to address issues in real-time. The AfterWords patent-pending process provides more relevant data, with less survey abandonment, and provides actionable insights. “AfterWords is dedicated to helping operators gain better insight into customer engagement to help them be more profitable and successful. We are excited share the extensive capabilities of our new software on the NorthStar POS system at the NRA Show,” said Drew Peloubet, CEO of AfterWords.  “This partnership will demonstrate to operators the possibilities and potential for growing their business with AfterWords.” “NorthStar’s omni-channel cloud-based platform allows restaurant and hospitality professionals to seamlessly layer business intelligence tools like AfterWords, giving operators a complete toolkit for improved operations and success,” said Custom Business Solutions CEO Art Julian. “AfterWords showcases the great possibilities in customer engagement and we are excited to demonstrate these two systems that maximize the guest experience.” About Custom Business Solutions Since 1994, the advanced software solutions offered by Custom Business Solutions have helped numerous hospitality professionals to operate their businesses more profitably. Restaurant operators and their guests have benefited from CBS’s NorthStar suite of products that enhance the dining experiences. CBS also offers a range of support services such as after-hours help desk capabilities. Custom Business Solutions, Inc. is headquartered in Irvine, CA with offices throughout the Western United States. For more information, visit www.cbsnorthstar.com. About AfterWords AfterWords is an intelligent customer engagement and survey system that delivers uses transactional history and customer feedback to create actionable data to improve operations, sales and profitability.  AfterWords’ patent pending process provides more relevant data, results in less survey abandonment, and provides actionable Insights. AfterWords was developed with industry experts and university professors, and has recently completed a pilot rollout with a major hospitality franchise. Discover what your customers really think using AfterWords. For more information, visit www.surveyafterwords.com.
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