CBS NorthStar, the hospitality tech company known for putting flexibility and function back in operators’ hands, has officially teamed up with NEON, the cloud-based signage platform that turns everyday guest-facing screens into dynamic, revenue-driving machines.
This partnership gives restaurants the power to control content across every location from one simple dashboard and use screens to do what they were always meant to do: sell, engage, and stay on brand.
“For years, menus have been treated like wallpaper, pretty, but not pulling their weight,” said Allie Haskell, VP of Client Success and Engagement at CBS NorthStar. “With NorthStar and Neon, those menus become beautiful digital displays working as hard as your team does. It’s instant, it’s on-brand, and it turns every display into a profit driver instead of a missed opportunity.”
Together, NorthStar and Neon are eliminating long-standing disconnects between the point of sale and the guest experience, addressing issues like outdated static menus, inconsistent messaging, and screens that are underutilized or off-brand.
Operators can now:
- Instantly push promotions and LTOs across hundreds of stores
- Reinforce upsells and loyalty offers at drive-thrus and kiosks
- Deliver visually consistent, on-brand messaging at every location
“Marketing managers are used to juggling hundreds of JPGs just to keep menus updated across locations; that’s no longer necessary,” said Eli Chmouni, CEO of Neon. “With our NorthStar-integrated platform, menus are templatized, and prices, promotions, and LTOs update dynamically by location. Whether it’s a franchisee changing a price or a brand team launching a national campaign, those updates appear instantly, no more manual file swaps, and no more missed opportunities.”
As brands grow, delivering a consistent guest experience across locations becomes more complex and more critical. This partnership gives restaurant teams a creative and competitive edge without adding operational overhead.
Whether it’s launching a campaign in real time, customizing content by location, or telling your brand story on every screen, CBS NorthStar and Neon Screens are making it possible and simple.
