Irvine, CA — July 8th, 2025— CBS NorthStar, a leader in adaptable restaurant technology, has announced a new partnership with creative agency House of Giants to usher in a new era of digital ordering, where tech doesn’t just work, it wows.
Together, NorthStar and House of Giants are reimagining the digital guest experience by fusing flexible, high-performance restaurant technology with intentional, on-brand design. The result? Kiosk and online ordering experiences that reflect the brand, respect the guest, and drive results.
“Restaurants don’t spend millions developing their brand just to hand it off to a generic screen,” said Allie Haskell, VP of Client Success and Engagement at CBS NorthStar. “Your ordering experience should be as thoughtfully crafted as your menu, and this partnership makes that possible.”
“We’re stoked to bring fast, custom-built digital experiences to the QSR and food service world, without the bloated price tag. There are many bold, creative brands out there, and we can’t wait to help them turn their online ordering into something that truly reflects their unique identity,” stated Dominic Magnifico, Founder of House of Giants.
In a era where every guest interaction matters, NorthStar and House of Giants are empowering restaurants to create fully customized digital journeys that are:
- Beautifully branded to match the tone, texture, and voice of the concept
- Engineered for speed and simplicity to optimize throughput and efficiency
- Built for conversion with UX flows that turn intent into action
This partnership comes at a critical moment, as restaurants continue to evolve post-pandemic and digital touchpoints become primary brand interfaces.
“We believe ordering tech should do more than take an order; it should tell a story,” said Haskell. “This isn’t just UX. This is an on-brand ordering™ experience, down to the pixel.”
Whether it’s fast casual, QSR, or polished casual, the NorthStar + House of Giants collaboration gives marketing leaders, IT innovators, and bold brand builders the creative and technical firepower to bring their vision to life.
On-Brand Ordering™
Not just functional. Fully you.
For more information on this partnership, please reach out to Allie Haskell [ allieh@cbsnorthstar.com ].
