Wahoo’s leads a bold move to modernize operations, proving a legacy brand can still move fast, stay fun, and scale smart.
Irvine, CA – Wahoo’s Fish Taco, the rebellious, flavor-packed icon of California fast casual, just proved that bold brands don’t have to slow down to evolve. Under the leadership of co-founder Wing Lam and Mingo Lee, Wahoo’s has completed a chain-wide restaurant technology upgrade in just 60 days, with zero service disruptions and no compromise to its famously laid-back vibe.
“We’re not in the business of standing still,” said Wing Lam, co-founder of Wahoo’s. “Wahoo’s is about staying fresh, not just with the food, but with how we run things. We needed a tech partner that could move fast and adapt to the way we operate, and that’s exactly what we found.”
As Wahoo’s continues to expand into new markets and reach new generations of guests, the brand wanted to evolve the tools behind the scenes. But one thing was non-negotiable: it had to fit the Wahoo’s way – cool, fast, and completely on brand.
That’s where CBS NorthStar came in.
With its flexible solution, NorthStar worked hand-in-hand with the Wahoo’s team to implement a new solution across all locations. The result: faster training, smoother installs, and a more connected operation without any disruption to daily service.
“Wahoo’s move proves that technology should never slow a brand down; it should fuel it,” said Allie Haskell, VP of Client Engagement and Success at CBS NorthStar. “Our goal was simple: give Wahoo’s a flexible, powerful solution that could roll out fast, work seamlessly across every location, and keep their unique vibe alive. Seeing them modernize without losing an ounce of their soul is exactly why we do what we do.”
“With NorthStar, we can add new locations faster, staff more efficiently, and keep the experience consistent, whether you’re in Newport Beach or Lake Forest,” Lam added.
While the new tech supports everything from order flow to back-of-house coordination, guests will still experience the same Wahoo’s they know and love: high energy, big flavor, and always a little unexpected.
About Wahoo’s Fish Taco
Founded in 1988 in Costa Mesa, California, Wahoo’s Fish Taco blends Brazilian, Asian, and Mexican flavors into a laid-back, surf-inspired dining experience. With locations across the U.S., Wahoo’s is known for its fresh ingredients, bold flavors, and loyal community. The brand continues to evolve while staying true to its roots, delivering a guest experience that’s as fun and flavorful as its food. For more information, visit www.wahoos.com.
About CBS NorthStar
CBS NorthStar delivers restaurant technology solutions built by hospitality experts for hospitality operators. As a leader in enterprise POS systems, omnichannel ordering, and guest experience innovation, NorthStar gives operators the freedom and flexibility to run their business their way. With products like Recipe Viewer, tipOUT, and kitchenAI, NorthStar helps restaurants of all sizes streamline operations, scale with confidence, and create unforgettable guest moments. Learn more at www.cbsnorthstar.com.
