Digital Signage and Menus

Go digital to improve customer experience, increase operational efficiency and save money at your restaurant.

Delight your customers with a great experience

In today’s tech-driven world, diners expect more than a printed menu for their restaurant experience. Digital menus allow restaurants to quickly update their offerings and keep customers informed in real time – without having to reprint and distribute physical menus. They can be used to showcase the freshest ingredients, create recurring promos or special deals, list seasonal dishes and highlight popular entrees. 

But digital signage goes beyond menus. Restaurants can use them to educate customers about their offerings, share customer reviews, display nutritional information and even add personalized touch points with targeted messages

Optimize your day-to-day operations

On the operational side, digital signage can help streamline processes. Dynamic menus that automatically adjust prices based on ingredient availability or time of day make it easier to manage costs without having to manually change menu items or reprint physical menus multiple times a day. Digital signage also allows restaurants to stay updated on the latest industry trends. 

Save on printing costs

From a financial perspective, digital signage can quickly pay for itself. While the initial cost of setup may be slightly higher than traditional methods, restaurants save money in the long run – no more printing costs and less time spent managing physical menus. 

Digital signage is transforming how restaurants operate, making it easier for them to deliver a better customer experience, save money and stay ahead of the industry.

what makes us different

The features we live by

Integration with POS Systems

With NorthStar, an integrated digital menu system, allows for real-time menu updates. For instance, if an item runs out, it can be automatically removed or marked as sold out on the menu.

Visual Appeal

New menu item? With Recipe Viewer, instantly update menu items throughout your entire system, all from one centralized location. Just a push of a button and everyone has the change.

Dynamic Content Updates

Digital menus can be updated in real-time, allowing restaurants to change items, prices, or promotions instantly without the need to print and replace traditional menus.

Consistency Across Locations

For chains and multi units, digital menus ensure that branding and promotions are consistent across multiple locations.

Visual Appeal

High-resolution screens can showcase dishes in vibrant detail, enticing customers and influencing their purchasing decisions.

Promotional Flexibility

Special promotions or limited-time offers can be highlighted prominently and can be changed out as often as needed.

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Frequently Asked Questions

Digital signage in hospitality restaurants is the use of digital displays to communicate with customers and streamline operations. Restaurants can use digital signage to feature menus, showcase specials and promotions, list nutritional information, share customer reviews and more.

Digital signage offers restaurants several benefits – from saving money on printing costs to streamlining processes. It also enables restaurants to quickly update their offerings and create targeted experiences for customers.

With CBS NorthStar, restaurants are able to use one platform to manage multiple systems (indoor, outdoor, drive-thru, etc.). The digital signage solution is a powerful CMS with an open API, mass roll-out tools, and expert design to ensure success.

Very easy! CBS NorthStar’s digital signage solution allows restaurants to quickly build a digital menu using beautiful templates based on the latest in restaurant menu science.

The first step is to identify your goals and objectives for using digital signage. Once you’ve done that, look into different providers who can help you set up and manage a digital menu system. Be sure to evaluate the cost of setup, ongoing maintenance and support.

Speedy Order Processing

Experience seamless transactions with an interface crafted for speed. With NorthStar POS, minimal taps translate to quicker turnarounds.

Mobile POS Capabilities

Equip staff with mobile devices to take orders directly from customers in line or even before they reach the counter, speeding up the entire process.

Integrated Online Ordering

Allows customers to see the order being inputted, which can reduce errors and increase transparency.

Customization and Modifiers

Embrace the essence of fast-casual with our intuitive customization feature. From salads to sandwiches, NorthStar POS accommodates detailed modifiers with ease, ensuring the kitchen gets the right message every time.

Digital Menu Boards Integration

Easily update and synchronize your digital menu displays directly from NorthStar. This allows for dynamic pricing, highlighting specials, or featuring limited-time offers without the need for separate systems.

Integrated Upselling Suggestions

Based on the items selected by the guests, NorthStar can provide servers with real-time suggestions for upselling complementary dishes, drinks, or desserts. This not only boosts sales but can also enhance the overall dining experience for guests.

Allergy and Dietary Restrictions

Accommodate allergy and dietary preference by enabling servers to assign orders by seat numbers.

Contactless Payment Options

In the evolving landscape of dining, offering contactless payments — such as tap-and-go cards, digital wallets, or QR code payments — can enhance the checkout experience by offering speed and safety.

Drive-Thru Management

For QSRs with drive-thru service, specialized features can streamline the ordering process, enhance communication between NorthStar and kitchen, and track drive-thru-specific metrics.