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CBS NorthStar Partners with Restaurant Loyalty Specialists to Boost Profits through Improved Loyalty Programs


CBS NorthStar, a leading provider of comprehensive food service solutions, is proud to announce its partnership with Restaurant Loyalty Specialists (RLS). The collaboration between the two firms will enable the customers of both companies to continue to innovate, grow, and meet the needs of their customers.

This partnership brings together RLS’s expertise in loyalty program optimization and CBS NorthStar’s deep understanding of restaurant operations to help restaurants increase customer loyalty and drive revenue growth.

As customer journeys become more tech-dependent, many restaurants struggle to provide personalized experiences, often resulting in broken loyalty programs and underperforming CRM strategies. This leads to decreased customer engagement, lower customer retention rates, and ultimately, a decline in profits.

RLS has a proven track record of fixing broken restaurant loyalty programs and building personalized, segmented marketing solutions. They do this by implementing a data-driven approach that caters to customers’ unique preferences and behaviors, analyzing what has and has not worked, and leveraging their expertise working with both small and enterprise clients. They know how to improve customer satisfaction, increase loyalty and boost sales and revenue for each restaurant brand that they work with.

CBS NorthStar recognizes the importance of loyalty programs and the role they play in driving profitability and recurring business from loyal customers. By partnering with RLS, CBS NorthStar aims to provide its clients with the tools necessary to take advantage of this opportunity fully. The collaboration between the two companies will enable restaurants to implement best-in-class loyalty programs that drive revenue growth, increase customer engagement, and improve brand loyalty.

“We’re thrilled to partner with CBS NorthStar to help provide value-added services to customers that not only increase retention rates but also reaffirm CBS NorthStar’s position as a customer-centric innovator,” said Olga Berkovich Lopategui, Founder of Restaurant Loyalty Specialists.

The partnership between RLS and CBS NorthStar will build a clear path to software development and additional POS features that are uniquely useful and valuable to CBS NorthStar’s customers.

About Restaurant Loyalty Specialists

Restaurant Loyalty Specialists offers expertise in Loyalty and CRM for restaurant chains. The key principle is simple: find out what your guests already like, then give them more of that – at scale – to drive sales. Clients range from 20 to over 1,000 locations. We work with any modern loyalty and CRM platforms, including Punchh, Paytronix, or Personica.

For more information, visit

About Custom Business Solutions, Inc

Custom Business Solutions is a leading provider of innovative hospitality technology solutions that help restaurant owners streamline operations, increase efficiency, and drive profitability. With over two decades of experience in the industry, Custom Business Solutions is committed to providing its customers with cutting-edge technology and exceptional service. To learn more, visit

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Speedy Order Processing

Experience seamless transactions with an interface crafted for speed. With NorthStar POS, minimal taps translate to quicker turnarounds.

Mobile POS Capabilities

Equip staff with mobile devices to take orders directly from customers in line or even before they reach the counter, speeding up the entire process.

Integrated Online Ordering

Allows customers to see the order being inputted, which can reduce errors and increase transparency.

Customization and Modifiers

Embrace the essence of fast-casual with our intuitive customization feature. From salads to sandwiches, NorthStar POS accommodates detailed modifiers with ease, ensuring the kitchen gets the right message every time.

Digital Menu Boards Integration

Easily update and synchronize your digital menu displays directly from NorthStar. This allows for dynamic pricing, highlighting specials, or featuring limited-time offers without the need for separate systems.

Integrated Upselling Suggestions

Based on the items selected by the guests, NorthStar can provide servers with real-time suggestions for upselling complementary dishes, drinks, or desserts. This not only boosts sales but can also enhance the overall dining experience for guests.

Allergy and Dietary Restrictions

Accommodate allergy and dietary preference by enabling servers to assign orders by seat numbers.

Contactless Payment Options

In the evolving landscape of dining, offering contactless payments — such as tap-and-go cards, digital wallets, or QR code payments — can enhance the checkout experience by offering speed and safety.

Drive-Thru Management

For QSRs with drive-thru service, specialized features can streamline the ordering process, enhance communication between NorthStar and kitchen, and track drive-thru-specific metrics.